Gather Data to Up Your Marketing Game
Guest written by Sharon Wagner at SeniorFriendly.info
When you're struggling to reach your customers but unsure of how to fix the problem, it can be overwhelming to figure out where to start. There are any number of tactics you can use to get your customers' attention, but without data, you might not even know who your customers are or what communications methods they prefer. Don't fret — many starter marketing tools include basic analytics that will get you on the road to understanding whether or not your outreach strategies are working.
Analyze Your Email Data to Learn About Your Customers
Understanding how your customers respond to your emails is a good starting point to getting your data-informed marketing campaign up and running. For example, say you want to let your customers in Boulder, CO know about an upcoming sale you'll be having. How soon before the sale should you let them know about it? What time of day should you send the email? You can research industry standards for the best email send times, but the better approach is to use an email marketing service with analytics, send some emails, and see how they perform. Observing your email analytics over time will offer you valuable information about your customers, such as how your emails perform at different times of the year, what devices your customers use, and what links your customers clicked on.
Gain Deeper Insights From Social Media
Social media engagement insights provide additional data about your customer base, from what content your customers are most likely to share to how quickly your brand is gaining a following. Following social media interactions on competitor or industry pages similar to yours can also give you an idea of how your accounts compare and what trends interest your customers. As with emails, a clean and brand-appropriate aesthetic is important, so spiffing up your post graphics might give you an easy engagement boost. Graphics don't have to be complex or labor-intensive — use a design app with templates and tools to make sure that your graphics and a quick image resizer to ensure that your photos are sized correctly for the right platform.
Track Engagement on Your Website
Your website can reveal a wealth of data about what your customers find intriguing about your brand, products, or services. Setting up a website analytics platform can require a bit of back-end setup, but the treasure trove of data you'll receive in return is worth the effort. You can learn what pages on your site receive the most traffic, where your customers are clicking, what keywords they use in their searches, and best of all, what conversions took place to turn shoppers into actual customers. Combined with data from your emails and your social posts, your website engagement statistics will give you well-rounded awareness of what is working for your business and what you can improve upon.
Work With a Marketing Agency for Expert Power
Although there are a lot of do-it-yourself opportunities in marketing, gathering data can take time, and learning the ins and outs of different analytics tools is not for everyone. When in doubt, working with a digital marketing agency can give you the peace of mind that your business is in good hands with seasoned experts.
Find a local marketing agency in Boulder to start developing your marketing plan today!