7 Ways to Grow Your Business: Marketing Tips for Senior Entrepreneurs
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Guest written by Sharon Wagner at SeniorFriendly.info
To be successful as an entrepreneur, you need to know how to market your business effectively. As a senior, you have many marketing tools at your disposal—from social media to designing an appealing website—but none of these will be effective if you don’t have the essential building blocks in place. Perhaps you’ve considered taking online classes to brush up on your business acumen. School can help, but first, here are several ways to grow your business, whether it’s big or small.
1. Networking
One of the best ways to grow your business is through word-of-mouth networking. The old saying, "It’s not what you know, it’s who you know," is true in many cases. As a senior, you probably have built up a network over the years. So talk to those people about your new business and be ready with a compelling pitch about how they can help you succeed.
2. Referrals
Referrals are free word-of-mouth marketing, and if you’re already selling a quality product or service, they can be very effective. But many business owners are nervous about asking their customers or clients for referrals—they’re afraid it may seem pushy or desperate. The key is starting slowly and being polite.
3. Website Design
A vital part of many successful marketing strategies is your company’s website. A professional, informative website that engages customers and offers clear contact information can help build trust in your business and increase sales. A website works for you 24/7, marketing your business.
4. Using Social Media
Social media is an ideal way to grow your business and reach new customers, especially when you're just starting out. It offers senior entrepreneurs new ways to network with potential clients by providing opportunities for people to find out more about what you offer.
5. Offering Free Product Samples/Coupons
Giving away samples of your product is a great way to get people interested in what you’re selling. Try giving out free product samples at local events, such as community fairs or flea markets. You can also consider offering special coupons or discounts through social media sites like Facebook or Twitter.
6. Ask Customers How They Discovered You
Interview current customers who've become advocates of your business about their discovery process, which may help you increase your marketing efforts on a larger scale. If potential customers are finding your product or service through referrals, pay close attention to what they’re saying. Find what works and double down.
7. Create a Logo
A logo is critical for small businesses as it can instantly convey your brand and help your company grow into a household name. However, many small business owners don’t know where to start or end up spending a lot of money on a designer. Fortunately, there are plenty of great online tools available that take minimal effort to design an eye-catching logo for your business.
Logo makers enable you to change or add text, colors, and fonts. Once you've settled on a design, you can download your logo and use it in promotional materials.
A Solid Marketing Plan
To grow your business, you need a solid marketing plan. Developing a plan requires consideration of your target audiences as well as how best to reach them. Use the above tips to help you grow your business.
This article is brought to you by Pentawest, providing social ads, Google ads, marketing strategy, and consulting. For more information about our services, please contact us today!