March and April Wrap Up - PPC & Digital Advertising News
Advertising during the COVID-19/Coronavirus pandemic is TRICKY to put it mildly. I’ve seen endless articles, webinars and emails addressing what messaging to focus on and what “to avoid” checklists for what to check and change in accounts, new and improved features, tips & tools to integrate during COVID-19, information about loans, grants and government stimulus packages to help struggling businesses, discussions about changing pricing, how to offer discounts, if you should change your product mix or not during the pandemic and so much more. There are a lot of questions right now - we are in uncharted territory here. Hero Conf came up with a pretty great list of such blogs to look at. Have a look at the list from April 2020:
PPC Town Hall hosted by Fred Vallaeys with Jeff Allen, Benu Aggarwal, and Andrew Goodman (Optmyzr)
A look at Google’s recent COVID-19 related policies in search (Search Engine Land)
What Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19) (PPC Hero)
Navigating the COVID-19 Crisis: A Guide For Retailers (Adlucent)
Five Things PPC Pros Can Do Now to Keep Commerce Moving in the COVID-19 Era (Optmyzr)
Coronavirus Placement Exclusion List for Google Ads (ZATO Marketing)
How to Address the Coronavirus Pandemic for Your PPC Campaigns (Karooya Blog)
How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data] (LinkedIn)
4 Major Trends Caused by COVID-19 and How to Respond [Data] (Wordstream)
COVID-19: $800+ million to support small businesses and crisis response (Google)
Facebook Small Business Grants Program (Facebook)
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