March and April Wrap Up - PPC & Digital Advertising News

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Advertising during the COVID-19/Coronavirus pandemic is TRICKY to put it mildly. I’ve seen endless articles, webinars and emails addressing what messaging to focus on and what “to avoid” checklists for what to check and change in accounts, new and improved features, tips & tools to integrate during COVID-19, information about loans, grants and government stimulus packages to help struggling businesses, discussions about changing pricing, how to offer discounts, if you should change your product mix or not during the pandemic and so much more. There are a lot of questions right now - we are in uncharted territory here. Hero Conf came up with a pretty great list of such blogs to look at. Have a look at the list from April 2020:

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