Google Ads Remarketing

Remarketing is a vital tool in any digital marketer's toolbox. Using "cookies" it allows advertisers to create lists of past-visitors to your website, app or social account based on the cohorts you find most valuable to your business. You then can advertise to those cohorts in creative ways on Google, Bing, Facebook or Instagram.

Standard Remarketing, Dynamic Remarketing, RLSA (Retargeting Lists for Search Ads), Video Remarketing and Customer List Remarketing are all unique ways to utilize retargeting.